OCA Gastronômica is a social project that turns restaurant kitchens into learning and innovation centers. For its visual identity, a logo was developed representing both the oca (typical Brazilian indigenous housing) and a indian headdress.

The headdress symbolizes honor, respect and reward - attributes conquered by the students of the project. The brand icon is composed of several elements that form a whole, reflecting the collective and collaborative positioning of the learning center. Warm and bright colors were used to convey joy and optimism, while the handmade shape style is aligned with OCA’s humanized atmosphere.

The brand identity uses illustrations that outline a path, and the concepts of growth and expansion - ideas that relate to the innovative mindset of the project.