Hello. I am Sam and I’m a Brazilian Creative Director. Since I was a child, I was attracted to graphic design, not knowing at the time it would later become my profession. Logos, album covers, movie posters and TV show openings always fascinated me. And drawing was my favorite activity while growing up.
It was natural for me to pursue a design career and I’ve been working professionally since 2005. I’ve worked in different types of studios and have a solid background in packaging design for FMCG - although I don’t limit myself as purely a packaging designer.
From 2018 I’ve expanded my career beyond Brazil and have been lucky to manage projects and teams across Singapore, Thailand and China - beyond designing for LatAm, Europe, India and Turkey markets. These diverse experiences brought me a wider understanding of the world and of the symbiotic relation that design has with culture.
I believe that designers are storytellers. Every single detail in a composition must have meaning and purpose. Besides creating a sense of enchantment, awaking feelings and delivering powerful messages, design can be a catalyst for revolution, helping to make this planet a better place.
My interests beyond design go from drag queen reality shows to finding out where has the tastiest burger in town. I can spend hours debating about Beyoncé’s discography, the reasons why Aries is the best sign or the prettiest beaches in Southeast Asia. I’m also a big Carnaval enthusiast and I truly feel that the 70s and the 80s made the best music! Oh, and I think that mermaids do exist. Do you?
It was natural for me to pursue a design career and I’ve been working professionally since 2005. I’ve worked in different types of studios and have a solid background in packaging design for FMCG - although I don’t limit myself as purely a packaging designer.
From 2018 I’ve expanded my career beyond Brazil and have been lucky to manage projects and teams across Singapore, Thailand and China - beyond designing for LatAm, Europe, India and Turkey markets. These diverse experiences brought me a wider understanding of the world and of the symbiotic relation that design has with culture.
I believe that designers are storytellers. Every single detail in a composition must have meaning and purpose. Besides creating a sense of enchantment, awaking feelings and delivering powerful messages, design can be a catalyst for revolution, helping to make this planet a better place.
My interests beyond design go from drag queen reality shows to finding out where has the tastiest burger in town. I can spend hours debating about Beyoncé’s discography, the reasons why Aries is the best sign or the prettiest beaches in Southeast Asia. I’m also a big Carnaval enthusiast and I truly feel that the 70s and the 80s made the best music! Oh, and I think that mermaids do exist. Do you?
accolades
Gold at the Asia Transform Awards
Kartika Sari
(associated with Design Bridge and Partners)
Best Visual Identity from the FMCG sector
2023
Gold at the Istanbul Marketing Awards
Paşabahçe's Aware
(associated with CBA Design)
Best Packaging Design
2021
Silver at the Brasil Design Award
@covidesigners
Positive Impact Design
2020
Silver at ABRE Award
Nazca for Men
(associated with CBA Design)
Packaging for Cosmetics and Personal Care
2019
Bronze at ABRE Award
Nazca SOS Resgate (associated with CBA Design)
Packaging for Cosmetics and Personal Care
2017
Gold at ABRE Award
Nazca Eu Escolho Cachos
(associated with CBA Design)
Packaging for Cosmetics and Personal Care
2016
Gold at the Asia Transform Awards
Kartika Sari
(associated with Design Bridge and Partners)
Best Visual Identity from the FMCG sector
2023
Gold at the Istanbul Marketing Awards
Paşabahçe's Aware
(associated with CBA Design)
Best Packaging Design
2021
Silver at the Brasil Design Award
@covidesigners
Positive Impact Design
2020
Silver at ABRE Award
Nazca for Men
(associated with CBA Design)
Packaging for Cosmetics and Personal Care
2019
Bronze at ABRE Award
Nazca SOS Resgate (associated with CBA Design)
Packaging for Cosmetics and Personal Care
2017
Gold at ABRE Award
Nazca Eu Escolho Cachos
(associated with CBA Design)
Packaging for Cosmetics and Personal Care
2016