Paçoca is a well-known Brazilian treat made out of ground peanuts, sugar and salt. Garoto developed a bonbon filled with this sweet and needed a powerful identity for its packaging.

Since Garoto’s brand positioning is simple, joyful, unpretentious and ingredients-focused, an iconic design inspired by the peanuts was created.

A peanut-shaped brand device, along with a funky custom typography, creates an appetizing expression full of excitement. The brown color conveys the bonbon chocolate, while the orange, yellow and beige explores the category cues.

+ Luis Gustavo Bartolomei, Fernanda Varnum, Luciano Semeria

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