The line ‘I Choose Curls’, by Nazca Cosmetics, was developed for women that want to break with conventional beauty standards and empower their natural curly hair.

Packaging and graphic elements were designed to have immediate recognition by the consumers and create an emotional connection with them, since each product is made for a different kind of curl. An eye-catching, joyful and vibrant communication was developed to reflect the positive spirit that comes from self-confidence.


Creative Direction: Sam Profeta, Marina Lopes

Client Management: Marcella Mota
Packaging Design: Fernanda Ayala

2017 / All rights belong to Nazca and CBA B+G.
Winner project at ABRE Awards 2016