The line ‘I Choose Curls’, by Nazca Cosmetics, was developed for women that want to break with conventional beauty standards and empower their natural curly hair.

Packaging and graphic elements were designed to have immediate recognition by the consumers and create an emotional connection with them, since each product is made for a different kind of curl. An eye-catching, happy and vibrant communication was developed to reflect the positive spirit that comes from self-confidence.

+  Luis Gustavo Bartolomei, Marina Lopes

All rights belong to Nazca and CBA B+G.
The main line with five leave-in products
Line extension: shampoo, conditioner and co-wash
Line extension: children leave-in products
Winner project at ABRE Awards 2016
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