Crocante is a traditional bonbon by Brazilian chocolate brand Garoto. Its brand had an iconic red and yellow identity that needed to be updated.
The product is filled with a peanut crunch, so the new logo and graphic elements were designed to reflect this crunchiness. A fragmented brand device encapsulates the logotype and also creates a unique geometric pattern that brings a cool and vibrant look to the packaging.
@ CBA B+G
+ Luis Gustavo Bartolomei, Fernanda Varnum
2017
All rights belong to Garoto and CBA B+G.
Before and after
