Crocante is a traditional bonbon by Brazilian chocolate brand Garoto. Its brand had an iconic red and yellow identity that needed to be updated.
The product is filled with a peanut crunch, so the new logo and graphic elements were designed to reflect this crunchiness. A fragmented brand device encapsulates the logotype and also creates a unique geometric pattern that brings a dynamic and vibrant look to the packaging.
@ CBA B+G
Creative Direction: Sam Profeta, Fernanda Varnum
Client Management: Ana Biselli
2017 / All rights belong to Garoto and CBA B+G.
The product is filled with a peanut crunch, so the new logo and graphic elements were designed to reflect this crunchiness. A fragmented brand device encapsulates the logotype and also creates a unique geometric pattern that brings a dynamic and vibrant look to the packaging.
@ CBA B+G
Creative Direction: Sam Profeta, Fernanda Varnum
Client Management: Ana Biselli
2017 / All rights belong to Garoto and CBA B+G.
![](https://cdn.myportfolio.com/ea04d354-f203-473b-adb3-6ee1892b1361/3e41cc69-502c-4141-9904-c0daaf550745_rw_1920.png?h=3477b562bb2aabb64ae8ddbd29af8624)
![](https://cdn.myportfolio.com/ea04d354-f203-473b-adb3-6ee1892b1361/1532567e-1288-49dd-8ef9-be822e0ad6be_rw_1920.png?h=8be0ad2ef2f652db440efc28e7623597)
![](https://cdn.myportfolio.com/ea04d354-f203-473b-adb3-6ee1892b1361/b8e0f9f1-3d80-4472-96fb-d8a9780f427e_rw_1920.png?h=5550ab5ab01201b5b44daa45b84eda8c)
Before and after
![](https://cdn.myportfolio.com/ea04d354-f203-473b-adb3-6ee1892b1361/52fa4726-6726-4035-afcb-215b43591951_rw_1920.png?h=e316cee110ad8ef74d4446073ebccea0)
![](https://cdn.myportfolio.com/ea04d354-f203-473b-adb3-6ee1892b1361/ef9642bb-346d-4cbc-abd0-db3a4994f309_rw_1920.png?h=c007b3d09b03594e8cb0ea2be0c7d826)