The new identity of Pullman’s whole wheat breads was designed to connect with health-conscious consumers. By using white as predominant color, light typography and clear empty spaces, the packaging embraces the category visual cues besides expressing wellness and lightness.

The letter ‘O’ (of ZERO) is combined with a percent icon, creating a clever and remarkable logo, while the packaging incorporates a big transparent window to pique consumers interest and demonstrate the product quality.


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