Crocante is a traditional bonbon by Brazilian chocolate brand Garoto. Its brand had an iconic red and yellow identity that needed to be updated.
The product is filled with a peanut crunch, so the new logo and graphic elements were designed to reflect this crunchiness. A fragmented brand device encapsulates the logotype and also creates a unique geometric pattern that brings a dynamic and vibrant look to the packaging.
@ CBA B+G
Creative Direction: Sam Profeta, Fernanda Varnum
Client Management: Ana Biselli
2017 / All rights belong to Garoto and CBA B+G.
The product is filled with a peanut crunch, so the new logo and graphic elements were designed to reflect this crunchiness. A fragmented brand device encapsulates the logotype and also creates a unique geometric pattern that brings a dynamic and vibrant look to the packaging.
@ CBA B+G
Creative Direction: Sam Profeta, Fernanda Varnum
Client Management: Ana Biselli
2017 / All rights belong to Garoto and CBA B+G.
Before and after
